IVE has really set itself as one of the most successful and popular rookie girl groups that recently debuted.

IVE has already set multiple records in less than a year since its debut in December 2021. The girls became the girl group with the fastest music show win after taking home a music show trophy just seven days after debuting. Additionally, the girls have continued their success with their comeback. IVE is continuing strong as they continue to gain more fans.

There are many reasons why the girls were able to garner so much popularity in such a short amount of time after debuting. One fan listed in an online community five of the reasons why IVE was able to be so successful.

1. IVE started with two popular IZ*ONE members, Jang Won Young and Ahn Yu Jin
- There were much anticipation and expectation as to what Jang Won Young and Ahn Yu Jin's next promotions would be after IZ*ONE. They were both in middle school when they first debuted but became 19 and 18 when debuting with IVE. Ahn Yu Jin became the leader of the group, and Jang Won Young is the older member of IVE now.
The two of them already brought expectations for IVE.

2. Member formation

- All the other members are filled with charms, and they are all visual members. The group members are all well-picked, and they are all tall.

They're all pretty and cute at the same time.

3. The agency put much thought into the concept and planning.

- The contents starting from the debut promotion videos, were all well-made, that people were so surprised.

All the members' teaser contents were well made, but especially Rei's teaser video was especially well made and Kitsch.

Their comeback promotion was high quality too.

Additionally, the performance stages for IVE were also high quality and decorated perfectly. 

4. Their songs are good.

IVE has had good quality songs even since their debut. The song that was released last year is still on the music charts. In Addition, IVE has been praised for having good b-sidetracks as well.

5. Jang Won Young received a lot of attention.

-Jang Won Young is one of the 4th generation idols who is garnering immense attention. She has been in countless discussions and received much attention for her exceptional and doll-like visuals.

There have been many netizens and fans who have been saying that IVE had become more successful than they had expected. Many netizens explained that they were expecting IVE to become successful, but it is much more and much faster than they had expected.

Korean netizens commented, "Their song is really good," "I think the biggest factor is that their songs are good," "They definitely are stardom material," "I love their songs," "Their songs are the biggest reason for their success in addition to everything listed here," "The company really did put a lot of careful thought and hard work," and, "I think it's everything in combination - the songs, concept, perfection of the promotions, and the members."