Stray Kids have just landed another big endorsement deal!
On April 3 KST, Filipino clothing and lifestyle brand BENCH announced that the JYP Entertainment boy group is the new face of their brand, kicking off their role as global ambassadors. After teasing fans with a number of hint-laden preview clips and photos, BENCH finally confirmed that the new ambassadors were none other than Stray Kids with a fun behind-the-scenes clip from a campaign photoshoot.
"We're pumped up with excitement to welcome the newest addition to the BENCH Global Setter family, STRAY KIDS!," a representative for the brand wrote. "They're not just chart-toppers, but heart stoppers too! 😍 Let Stray Kids bring a fresh and cool take on everyday fashion with our latest BENCH Everyday collection."
Meanwhile, previous BENCH ambassadors from South Korea include Kim Soo Hyun, Hyun Bin, Ji Chang Wook, TWICE, and Park Seo Joon.
Check out the Instagram announcement below!
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