IVE's Yujin has been selected as the new face of 'DEWYTREE'!

On April 1, 'DEWYTREE' officially kicked off its new promotional content featuring the IVE leader, including cuts from a brand photoshoot as well as a series of short CFs. The skincare brand revealed, "We chose Yujin as we felt that her clean and pure image, as well as her responsible image as the leader of her group, aligned well with our brand's identity, 'Sincerity for our skin and our planet'." 

Yujin will be featured in various promotional activities for 'DEWYTREE' very soon.