BTS, IU, Lim Young Woong, & more top singer brand value rankings for March

The Korea Institute of Corporate Reputation has published singer brand value rankings for the month, based on big data analysis. 

From February 26 through March 26, 2022, the Institute analyzed big data of currently promoting singers in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

First, the #1 spot went to the uncontested boys of BTS, earning a total of 9,536,463 points in March. Singer IU came in 2nd place with 7,196,000 brand value points total, and Lim Young Woong took up the #3 spot this month with 6,975,033 points. Hip-hop musician Jay Park also notably rose to 4th place this month, with 5,018,356 points. 

From 5th through 10th place are, in order: Lee Chan Won, Girls' Generation's Taeyeon, Kang Daniel, (G)I-DLE, Lee Solomon, and Young Tak.