Red Velvet'sJoy has been named the muse of Athé, a premium organic and vegan beauty brand for cosmetics and skincare.

To commemorate their new relationship, Athé has also launched a new vegan Authentic Lip Balm color for 2022, #10 JOYFUL.

ATHE has received its vegan certification from the renowned certification institution in France, EVE. The brand is also known for not conducting any animal experiments during the testing process.

Meanwhile, Joy's recent drama 'The One and Only,' was released on Netflix Korea this month, and it currently ranks in the Top 3 on the platform.