According to the Korea Institute of Corporate Reputation, this month's top K-Pop boy groups in terms of brand value rankings are: BTS, NCT, and Seventeen!
From January 12 through February 12, 2022, the Institute analyzed big data of currently active K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, and more.
In 1st place, boy group BTS earned a total of 11,984,394 points this month, witnessing an 8.68% increase in brand activity from last month. In 2nd place, NCT earned a total of 3,964,297 points, while Seventeen followed closely behind in 3rd place with 3,610,624 points total.
From 4th through 10th place are, in order: The Boyz, Wanna One, EXO, 2PM, Super Junior, ENHYPEN, and SHINee.
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