On October 1 KST, Starship Entertainment announced, "Hyungwon has been selected as the official model for clinical derma cosmetics brand Wellage." Previously, Hyungwon received positive responses after filming a pictorial for Wellage's newest products, showing off his fresh charms. After seeing the wave of positive responses pointed toward Hyungwon, Wellage decided to continue working with Hyungwon as their main model.
A representative of Wellage stated, "We think Hyungwon's unique refreshing charm, as well as his pure and clean image fit well with the values of our derma cosmetics brand. We look forward to our positive synergy with Hyungwon, who is currently receiving global popularity." Hyungwon, in addition to his activities with MONSTA X, continues to show his soaring popularity in both the music and advertisement industries.