Branded as the Sold-out fairy for his unmatched brand power, BTS V's effect helped boost another business.

The Korean cosmetics brand ISOI, in which Taehyung used their lip balm, expressed their gratitude for the artist for causing their product to completely sell out from different sites every time it got restocked.

The brand created an account on Twitter especially to show their happiness and gratitude, revealing that they were shocked by the sudden rise in their sales.  

The brand posted its sweet message through their official Instagram account.

"...We tried to find out why.

⠀

The reason was...so stunning.

This is because of the only 3 seconds with the Vriliant guy..."

V is well known for his selling power and his ability to boost small businesses. 

TOPCLASS, a popular Korean high-quality people magazine, reported on V's selling power from clothes to books to lip balm just with a touch.

The magazine highlighted that V's effect is not only in Korea, but it's worldwide.

V of BTS, who is nicknamed “Kim-seuchimyeon-inyeon” because he “makes connections” just by his touch.