RBW has now come together with Good With Us and the Korea Foundation for Suicide Prevention to launch the “Mind-Hug” project.

The goal of the project is to comfort those who are suffering (young people, small business owners, bereaved families, etc.).

On August 27th KST, Chairman Hwang Taeyeon of the Korea Foundation visited RBW headquarters with Good With Us. He monitored the Mind-Hug content production process of RBW.

He said that, “The social impact of cultural artists is an important factor in positively affecting our society , so the role and value of companies that make this content is important“.

RBW’s CEO, Jinwoo Kim, also stated that, “While participating in this project, we will spare no effort in supporting the production of content; including music so that we can take the lead in delivering the social value of respect for life through music“.

The first music-based content that will be released through the Mind-Hug project will come out in September. Various other projects, including the Mind-Hug challenge and cultural quarantine, will also occur.

In regards to the music-based content, PURPLE KISS will also be contributing to it.

RBW has done other socially aware activities such as donation performances with their artists for underprivileged places in the past.