According to 'Báo Lao Động,' the leading labor and economic daily newspaper that is widely read and circulated in Vietnam; BTS's V, SNSD's YoonA, BlackPink's Jennie and Bae Suzy are the top expensive idols in Commercials.

The Newspaper said, "With their influence and a large number of fans, Jennie (BlackPink), V (BTS), Suzy, YoonA (SNSD) helped the brands that they represent to earn huge sales."

•BTS V:

V is an idol with outstanding brand power. The costumes or cosmetics that V uses are always sold out within minutes.

Many people assert that it is the presence of the BTS member in the advertisements that creates interest in the products. Due to his unique charms and selling power, the idol is well-desired by the advertising industry, and many brands dream of getting noticed by him.

• BlackPink Jennie

With her dazzling beauty, BlackPink's Jennie is an idol who has a great influence on fans around the world.

Every time she models for a company or brand, the product will sell out within minutes or hours. From sunglasses, crop tops to makeup, everything is impacted by the "Jennie effect."

• YoonA (SNSD)

YoonA once created the "waffle maker" effect when appearing in a program and teaching how to make a quick breakfast with waffles.

After the show, waffle machines sold out all over Korea as the viewers hoped they could make restaurant-quality waffles at home like the female idol.

Many viewers said that with her beautiful beauty, friendly personality, and clean image, YoonA is an expensive idol in the Korean advertising world.

•Bae Suzy:

Known as the "nation's first love," Suzy is one of the most expensive idols in K-biz. She even helped a brand new bag line sell out when she took on the role of a brand model.

Currently, Suzy takes on the role of a brand ambassador for many big brands and a variety of products from cosmetics, food, drinks, etc.