From January 20 through February 20, 2021, the Institute analyzed over 125 million pieces of big data of K-Pop idols groups, both male and female. Big data brand values take into consideration consumer participation, media activity, communication, community activity, etc.
For the month of February, the top 10 K-Pop idol groups in terms of brand value rankings are, in order: BTS, BLACKPINK, NCT, Seventeen, IZ*ONE, GFriend, (G)I-DLE, TWICE, MAMAMOO, and EXO.
1st place group BTS earned a total of 12,665,136 points this month, demonstrating an overwhelming lead. 2nd place group BLACKPINK earned a total of 9,603,520 points, also well ahead of NCT who came in 3rd place with 5,878,851 points. You can view the top 40 rankings for this month's K-Pop idol group brand value analysis, below.