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Posted by beansss AKP STAFF 22 days ago

After 11-years as the 'Human Innisfree', YoonA has been chosen as the model of a new cosmetic brand!

AKP STAFF

Back on September 3, fans all but confirmed that Girls' Generation's YoonA has been chosen as the brand model of a new cosmetic brand!

Previously, YoonA was known by the Korean public as the "Human Innisfree", promoting as the representative face of the skincare and cosmetic brand 'Innisfree' for the past 11-years. Earlier this summer, 'Innisfree' bid farewell to their beloved model YoonA and thanked her for her global endorsement activities. 

Now, fans have come across a new post on 'Estée Lauder Korea's official Instagram! According to the post, the brand will be announcing their brand new endorsement model very soon, and shared a hint image as seen below. 

Did you guess it? Fans had absolutely no doubt that the new muse of 'Estée Lauder Korea' is none other than YoonA!

Netizens commented, "Basically everyone was wondering which lucky cosmetic company was gonna snatch YoonA up after Innisfree, and now we have the winner!", "She's the new face of another brand already!! Kekeke the power of YoonA!", "We knew her as 'Human Innisfree' for so long but it turns out YoonA is YoonA, she fits anything perfectly~", "I knew YoonA was gonna start endorsing a high-end brand asap!", "YoonA goes with 'Estée Lauder' well~ This brand has more of an elegant and refined image, when Innisfree was completely pure and clean", and more!

Can't wait for YoonA's official activities as the new muse of 'Estée Lauder Korea'!

  1. YoonA
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jokbal_is_yum3,576 pts 22 days ago 0
22 days ago

I had to laugh at that "Human Innisfree" title - because before I got into K-pop and became aware of SNSD, I had seen Yoona's face for a long time previous on posters at practically every cosmetics store in K-town here in L.A. ^__^

But good for her - hope Estee Lauder Korea treats her as well as Innisfree did.

<3<3<3

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begseeya930 pts 20 days ago 2
20 days ago

A New Cosmetic Brand! wow so fast!! Great! Global Kpop Queen Goddess Yoona's impact so awesome.

Yoona The human innisfree, her impact to the brand was massively significant, innisfree did sales up to 1 Trillion won sale thanks to YoonA's impact.

Well i loved innisfree a lot cause of Yoona, their products very good, but i think time to start changing skincare products, i am ready for Yoona and her new cosmetic brand.

I guess YoonA has already clinched that american cosmetic brand deal before Innisfree announced YoonA is ending with Innisfree. remember than Her official endorsement with Innisfree ends in August, and This American Cosmetic Brand come immediately in September.

Yeah Everyone want to work with global kpop queen goddess YoonA!! so great!. Congratulation to her and her new cosmetic brand!

.

I really wish to see YoonA with a cooler and sexier style with class as well as heavy makeup and beautiful or cool hairstyles, I am really excited to see how she will work with this new cosmetic brand..♥

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