Jungkook is a trendsetter through and through, he has the world following his tiniest nuances. 

His modern hanbok is worn by the nation and his long hair was a classic on its own. He's been given shoutouts by several brands for helping with startups. The latest in the ever-growing list is the popular brand INSILENCE. Korean media Fashion biz reported that the brand attracted a lot of new fans and the sales skyrocketed after BTS Jungkook was spotted wearing the cashmere coat.