Kim Chung Ha is the new face of 'Chungha'.
On October 10, 'Lotte Liquor' announced they've selected Kim Chung Ha as the new model for 'Chungha', a popular 'youthful' alcoholic beverage to the drinkers in the ages of 25 to 35.
Kim Chung Ha has been nicknamed 'sool' (alcoholic beverage) by fans for having the same name as the drink 'Chungha'. Now as the official model for 'Chungha', the idol star will be promoting the drink through various CFs, ads, posters, and more.
'Lotte Liquor' stated, "Through witty marketing on social media channels, 'Chungha' is known as a 'youthful drink' among drinkers. We will actively communicate with consumers even more with our new model Kim Chung Ha and grow as a youthful brand."