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Dream Catcher's agency deletes and apologizes for teaser video that seems to have a suicidal message

By yckim124   12 days ago   14,872   894   79
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Happy Face Entertainment apologized for a displeasing teaser video. 

On Setepmber 6, Dream Catcher released a mystery code video for their comeback. The near 50-second clip shows encouraging messages on the 'Bridge of Life'. ('Bridge of Life' was set up to decrease suicide attempts on the Han River). The audio is filled with depressing news stories on suicide, anxiety disorders, and more. 



Several fans were upset with the mystery code which seems to hint at suicide. As a result, many filed complaints to Happy Face Entertainment regarding the suicidal message. In response, the agency deleted the video and shared an apology. On Dream Catcher's official Instagram page, Happy Face Entertainment posted, 

"Hello, this is Happy Face Entertainment. 

First of all, we want to deliver an apology to the fans who felt uncomfortable by the mystery code released earlier today. 

The topic of the mystery code video was 'stress', not suicide. The news coverage heard in the video are all stress-related content. We realized this method of portrayal could've been interpreted in extreme ways. 

Therefore, Happy Face Entertainment has deleted the video and will be more cautious from now on to prevent such incident from occurring again. 

Once again, we apologize to the ones who felt uncomfortable by the mystery code video. Thank you."

View this post on Instagram

안녕하세요. 해피페이스엔터테인먼트입니다. 먼저 금일 공개된 미스터리 코드 비디오로 인해 불쾌감을 느끼신 팬 여러분께 사과의 말씀 전합니다. 본 미스터리 코드 비디오의 주제는 자살이 아닌 '스트레스'였습니다. 영상 속 포함된 뉴스들은 모두 스트레스에 기인한 내용들이었습니다. 이를 표현하는 과정에서 다소 극단적으로 해석될 수 있다는 점을 간과하였습니다. 이에 해피페이스엔터테인먼트는 해당 영상을 삭제하였으며 향후 이런 오해가 발생하지 않도록 더욱 주의를 기울일 것을 약속드립니다. 다시 한 번 이번 미스터리 코드 비디오로 불쾌감을 느끼신 분들에게 거듭 사과드립니다. 감사합니다.

A post shared by 드림캐쳐 DREAMCATCHER (@hf_dreamcatcher) on


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