Netizens are displeased with MBK Entertainment for allegedly "using" Sungjae for DIA.
On August 13, reports claimed that Sungjae and Jooeun are an idol couple. Both sides denied the reports.
The dating news was revealed to be false after all, however, Sungjae, his group BTOB, Jooeun, and her group DIA managed to take over real-time search engines and make multiple headlines.
Seeing how the idol stars and their groups have become hot issues with the dating rumors, netizens are accusing MBK Entertainment of using the issue for noise marketing.
It's claimed that MBK used a popular male idol star to attract attention to the girl group DIA, who recently made their comeback.
Comments stated, "Right in time for their comeback. What a coincidence", "DIA's successful noise marketing", "They say they don't even have each other's phone numbers... What a way to create attention", "Trying to make the rookies' name known", "Of course, MBK would..", "MBK's way of announcing DIA has made a comeback", "DIA is trying so hard for attention."
Meanwhile, Sungjae has also indirectly brought up the issue on a Naver V live broadcast and strongly denied the rumors. Netizens are now well convinced the dating news is completely false.
What are your thoughts on the issue?