Actor Lee Dong Wook has been chosen to be the first model of Chanel's male cosmetics line.
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'Boy de Chanel' will be revealed officially on September 1st and will consist of a number of cosmetic products for men, including lip balm, eyebrow pencils, and foundation.
"Chanel chose Lee Dong Wook for his stylish and confident masculine image, which they determined was a good fit for 'Boy de Chanel,'" they added. "Lee Dong Wook receives a large amount of love from not only Korea, but all over Asia including Japan, China, and Southeast Asia, so we expect positive effects [from this decision]."
'Boy de Chanel' products are schedule to appear in Korea first before being available online starting in November and in stores by January of next year.
According to the actor's agency, this is the very first time that a Korean celebrity has been chosen to model for Chanel rather than act as a brand ambassador.
"Chanel chose Lee Dong Wook for his stylish and confident masculine image, which they determined was a good fit for 'Boy de Chanel,'" they added. "Lee Dong Wook receives a large amount of love from not only Korea, but all over Asia including Japan, China, and Southeast Asia, so we expect positive effects [from this decision]."
'Boy de Chanel' products are schedule to appear in Korea first before being available online starting in November and in stores by January of next year.
Check out a preview image of Lee Dong Wook for the campaign below!
[Thanks to Amelia for the tip!]
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