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Lee Dong Wook chosen as face of Chanel's upcoming male cosmetic line

By danisurst   Monday, August 20, 2018   6,686   2,712   10
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Actor Lee Dong Wook has been chosen to be the first model of Chanel's male cosmetics line.

SEE ALSO: Lee Dong Wook shares the secret to his flawless skin and youthful looks in 'Elle'


'Boy de Chanel' will be revealed officially on September 1st and will consist of a number of cosmetic products for men, including lip balm, eyebrow pencils, and foundation.

According to the actor's agency, this is the very first time that a Korean celebrity has been chosen to model for Chanel rather than act as a brand ambassador.

"Chanel chose Lee Dong Wook for his stylish and confident masculine image, which they determined was a good fit for 'Boy de Chanel,'" they added. "Lee Dong Wook receives a large amount of love from not only Korea, but all over Asia including Japan, China, and Southeast Asia, so we expect positive effects [from this decision]."

'Boy de Chanel' products are schedule to appear in Korea first before being available online starting in November and in stores by January of next year.

Check out a preview image of Lee Dong Wook for the campaign below!



[Thanks to Amelia for the tip!]
  1. Lee Dong Wook
  2. chanel


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