According to the Korea Institute of Corporate Reputation, Park Seo Joon was at the top of the July data, followed by�Kang Daniel�and�Gong Yoo.�16,462,219 pieces of data were examined from June 27 to July 28. Park Seo Joon had a total of 1,587,022, while Kang Daniel had 1,070,700 and Gong Yoo had 888,845.

The rest of the male CF stars ranked were, in order, Baek Jong Won, Kang Dong Won, Cha Eun Woo (ASTRO), Park Bo Gum, Lee Byung Hun, Lee Sang Min, Ha Suk Jin, Won Bin, Ha Jung Woo, Jung Hae In, Lee Dong Wook, Cha Tae Hyun, Ryu Joon Yeol, Jung Woo Sung, Seo Kang Joon, Yoo Jae Suk, Jun Hyun Moo, Kim Soo Hyun, Kim Jong Kook, Song Joong Ki, Eric (Shinhwa), Lee Seo Jin, Ahn Jung Hwan, Lee Jung Jae, Jo In Sung, Ma Dong Suk, and Cha Seung Won.