Big Hit Shop couldn't handle the overflowing demand and influx of traffic.
On July 27 at 6 p.m. KST, a new version of BTS' official light stick, 'ARMY Bomb Ver. 3', was scheduled to release on Big Hit Entertainment's official online goods shop.
However, the server crashed even before 6 p.m. due to an overwhelming amount of fans on the site. Many fans ended up seeing the error messaging asking them to "Please try later."
Meanwhile, BTS is gearing up for their comeback with the album 'Love Yourself: Answer'. The new release is scheduled to come on August 24.