BoA has been named the official endorsement model of the charity organization 'Happy Alliance'.

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BoA is taking up Girls' Generation member Seohyun's mantel to become the latest 'Happy Alliance' ambassador for 2018. On April 17 at the 'SM Town Co-Ex Artium', BoA was named the official ambassador for the charity that aims to solve societal problems with a special focus on children. The 'Happy Alliance' is sponsored by 35 corporations and over 50,000 individual supporters. 

As the new ambassador, BoA expressed, "I was able to participate in the 'Happy Alliance', which features corporations coming together to solve societal issues. As the endorsement model, I'll do my best to involve myself in activities that contribute to children's happiness and the daily life of citizens."