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According to data collected and analyzed between February 15 through March 16, 2018, Wanna One's Kang Daniel once again has the highest brand value of all boy group members. Following in second place was G-Dragon, who recently garnered attention for his military enlistment, and then his fellow Big Bang group mate Taeyang came in third, also gaining attention for his enlistment. In fact, Big Bang members took up the second through fifth place in the March brand value rankings, with Seungri coming in 4th and Daesung in 5th.
From 4th through 10th place are as follows: Big Bang's Seungri, Big Bang's Daesung, Wanna One's Hwang Min Hyun, Wanna One's Park Ji Hoon, BTS's Jimin, EXO's Xiumin, and Wanna One's Ong Seong Wu.