Find Friend(s)
Chat
CHAT ROOMS
KPOP Lounge

Fashion

IU selected as the new muse for global brand 'New Balance'

By KpopJoA   Friday, January 26, 2018   12,868   2,634   10
IU

5

0

SHARES
  1. Google+
Singer IU has been selected as the new muse for global sports brand 'New Balance'!


On January 26, 'New Balance' stated that IU will be representing their latest 'Lifestyle' line.  A marketing representative commented, "IU has become the new muse for 'New Balance', demonstrating her dongsaeng-like charm.  She is expected to attract many consumers with her innocent, lovely image."




SEE ALSO: IU renews her contract with Kakao M


'New Balance' is looking forward to promoting their Spring 2018 collection with IU. Meanwhile, IU will also be starring in new tvN drama 'My Mister' airing this March. 





뉴발란스

A post shared by 이지금 (@dlwlrma) on







  1. IU
  2. new balance


TRENDING

GET AKP IN YOUR INBOX!

CONNECT WITH ALLKPOP

  1. Follow us on Instagram
  2. Subscribe on Youtube
  3. Follow us on Google+

BRAND PARTNERS

Korea Tiger
Korea Tiger
$18
Love Yourself
Love Yourself
$18
K-Pop & Chill
K-Pop & Chill
$18
Seoul Dad Hat
Seoul Dad Hat
$20