Prior to the release of the new products in December, 'Keep Cool' announced that they have chosen Hansol as their new model. A rep of 'Keep Cool' stated, "Hansol with his splendid dance and performance on 'The Unit' is obtaining a young fandom of fans in their 10s and 20s. He also fits perfectly with 'Keep Cool' which is quickly becoming a global brand."
Currently, the former S.M. ROOKIES member is auditioning on KBS idol rebooting program 'The Unit'.
More of Hansol's photos and ads for 'Keep Cool's new products can be found on the brand's official website and social media.