On October 2, BTS' music was played for the first time on BBC Radio based in the United Kingdom. The host of the radio show, Adele Roberts, promised ARMY that she will play "DNA" once more if they trend the hashtag, #BTSBestNewPop, on Twitter in an hour.
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To BTS' strong fandom, this was not a challenge at all. The hashtag soon became a worldwide trend and Adele kept her promise to play the song again.