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Fans furious at Cube Entertainment for using Highlight to promote BTOB's comeback

By yckim124   Friday, September 22, 2017   62,442   6,744   167
B2ST,BTOB,highlight

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Cube Entertainment is being heavily criticized for their marketing strategy. 


Fans were already angry when Cube Entertainment announced BTOB will be making a comeback on October 16. Why would they be furious? Well, October 16 is the 8th anniversary of Highlight, formerly known as B2ST under Cube, and also the day Highlight plans to release their own new album. 


Fans claim Cube is purposely making BTOB release an album on the same day as Highlight to gain attention with the competition of current and former Cube groups. 


SEE ALSO: How Some K-Pop Acts Find More Fame Overseas Than At Home


On top of this, Cube shared an article on their official Twitter, titled, 'BTOB2ST coming'... BTOB and Highlight both making a comeback on October 16'. 




Fans have now gone extremely furious. Many pointed out how Cube used the group name B2ST, as well Highlight, and commented, "Cube is crazy. They are trash", "B2ST?? There is no B2ST because of them!", "They're the ones who didn't allow them to use the name B2ST. So wtf BTOB2ST?", "They have no right to mention those names."


BTOB fans are also complaining how they're making the boys get involved in drama with the controversial comeback date. 


Overall, Cube Entertainment is receiving hate from all sides for their marketing. What are your thoughts on Cube's move involving BTOB's comeback? 

  1. B2ST
  2. BTOB
  3. Highlight


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