Posted by eric_r_wirsing Sunday, August 27, 2017

[MV & Album Review] Momoland – 'Freeze'



Track List

1. Freeze
2. I like it
3. What planet are you from?
4. Orgel
5. Wonderful Love (EDM Ver.)

Joining the summer comeback club is Momoland, with their new mini-album "Freeze." This new release has five new tracks on it (well, four and a remix), and the band teams up with the same producers who made their first mini-album.

The album kicks off with "Freeze," which begins and ends with a circus theme. What you think about this depends on how you view the circus and carnivals in general. This is one of those songs that makes me glad that Momoland is still around, as they get better each comeback. This is a good summer bop, with awesome hooks, an angelic pre-chorus, and great bridges.

In some ways, "I like it" is a better song than "Freeze" (you knew I was going to say that -- admit it). But it's more confident and makes much less of an attempt to be cute than the title track. And it also seems more filled out, thought that may be because of the lower register vocals as well as some of the bass lines. To coin their phrase, I like it. 

"What planet are you from?" is the phrase I would ask more angrily than they do. Instead, we get a cute, sweet, ballad. And it's very relaxing, if very simple. I do like the fact that it's stripped down, as it makes it more personal than the crashing chords of a full orchestra. In this one, they return to the cuter voices that we heard in the first track.

"Orgel" is not the SHINee song, but instead its own beast. It still has the same meaning, which is "round and round." This is a very upbeat song and has some wonderful bass synths that make this tune almost schizoid with the high voices in contrast. It reminds me of "I like it," only it's quieter, and a lot more adorable.

"Wonderful Love (EDM Ver.)" is pretty much the same as the original, only about 6 seconds longer. They remixed a generous portion of it, adding a stronger techno backing track and extending small parts here and there by adding some dubstep-style elements. Other than that, it's mostly the same song. I thought "Wonderful Love" was fun, so this is an interesting take -- though I think I prefer the original over the remix.

I think this is one of their better albums (I know, there are only two). In 'Welcome to Momoland' there seemed to be an over-reliance on cute. Nearly every song seemed to have that aegyo feel. This one feels more like they were trying to branch the girls out a bit, with some cute bits and a great deal less fluff -- in short, more lit songs. This mini-album works magic and then some as an awesome summer album.


The plot is that the girls are marionettes at the carnival, and the guy considers them each in turn, and they try to steal glances at him. Later on, the guy is pulling the strings on the puppets himself. Meanwhile, there are scenes of dancing and individual shots.

It looks very low-budget. It could be worse, I suppose, and they do a halfway decent job. But the real draw here is likely Kim Jae Hwan of Wanna One, and he does the job he's supposed to. Most of the time he's in the scene for eye candy, and he does a great job of just sitting there for the camera.

They don't give him much to do, and when they couldn't think of anything for him to do, it's painfully obvious (eye candy!). I think an interesting twist would be to have him be a mannequin fawned over by the girls during half the scenes, but that's not what they did.

The dancing isn't bad. It's pretty animated and lively, and overall it's  drowning in aegyo. They pull it off pretty well, though, so you're not thinking "well, that was awkward." And the dance moves seem about as demanding as you might expect.

Still, it's a fun video. There's a lot of colors, a lot to look at, and (of course) their guest star.


MV Relevance...........8
MV Production..........7
MV Concept..............8
Album Production.....8
Album Concept.........8


SEE ALSO: Watch Momoland's Japanese version 'BAAM' MV!

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