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International netizens debate about cultural appropriation after Jackson sports dreadlocks in 'Pepsi' ad

By mkim93   Sunday, June 11, 2017   198,481   9,968   8
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International fans are in a heated debate about cultural appropriation after GOT7's Jackson sported dreadlocks in his new advertisement for Pepsi China.


The images in question:



Many international fans and social media users have gone on to his Instagram to state that wearing dreadlocks is a form of cultural appropriation and that he should apologize. In response to this, Jackson said, "LOL...that's ridiculous". He further added, "I don't think I'm the only one doing this and if people are gonna point fingers at this, so be it...haters gon hate. I have all my respect and love for all RACE. But if you think this whole thing is disrespecting or mock a race, I'm really sorry but you are on the wrong page. I made this decision because I was too in love with the culture. No matter if it's music wise, people, background or anything, and I truly respect it with my heart. It's a complete misunderstanding"


The response to Jackson's advertisement and his response has been received both positively and negatively. While there are people who are still criticizing him, many have also come out to defend him as he has an innocent personality and no malicious intent. Some netizens have pointed out that historically speaking, dreadlocks have been in use for thousands of years as far back as 1800 B.C. with the Vedic scriptures of India. It has also been used in numerous cultures such as Buddhism, Rastafari, Greece, and much more, but continues to be a controversial topic even today. 


What do you guys think about the situation and the topic?






A good friend of Jackson, Ben Baller, defends him:



  1. Jackson


OakleyShimma Tuesday, July 11, 2017

With all this mention of Jamaica, I might as well comment. I'm Jamaican. Upon seeing both Kai and Jackson with dreadlocks all I could do was smile. I am proud that our small island can have such a huge impact on the world. The Jamaican national  motto is "Out Of Many One People" which pretty much says that we are a melting pot of different races but at the end of the day we are one Jamaica. So pretty much our culture is just pieces of borrowed culture which all combained into one beautiful culture.  Did you know dreadlocks dont even originate from Jamaica? If we borrowed then why cant other races ? If you are inspired by some aspect of our culture and want to try it .... then by all means do so. Most Jamaicans wont fuss over these things. So i dont get why people are getting all butt hurt if the people who are best know for this hairstyle arent. Furthermore, I am actually impressed at how good their locks look, i know that with the texture of their hair dreadlocks can be hard to form that look like the real thing, but i think whoever did them , did a really good job. Glad our culture could be an inspiration to others.

Quueena Monday, July 10, 2017

I feel like people are missing the point. The problem here is that black people are forever being used for their culture and influence but when it comes to it, we are treated like shit. Kai is always being attacked for his darker skin. Koreans emphasize the fact that the believe darker skin is seen as unattractive. Koreans have a problem with racism. Lets talk about all the boack face we see or the constant use of the n word. When it comes to hair, black people have been told their hair is unbeautiful nor was it seen as appropriate for school or workplace. So they had to start wearing weaves or they started relaxing their hair. So next time you say "you straightening your hair is cultural appropriation " False. Not all white people have straight hair. And black black people didnt have a choice because of slavery and segregation anf racisim. BLACK PEOPLE HAVE BEEN RIDICULED AND BEEN MADE FUN OF THEIR HAIR, AND RECENTLY THEY HAVE EMBRACED IT. now people who have basically been apart of the problem is trying to appropriate something without acknowledging black people its a problem. They want tge culture without us. AND IG YOU ARE NOT BLACK SHUT YOUR MOUTH. YOU DON'T GET TO TELL US WHAT TO FEEL.

Ari02 Quueena Tuesday, July 11, 2017

I am so sorry if I come off as rude but I need to get my opinion off my chest. So please forgive me if I angry you an any type of way. Do you have a Twitter account? I know that sounds werid but I have alot I would like to say about my opinion. I feel like I really need to tell you my opinion. I have a lot to show you. If you feel uncomfortable I really do apologise. It's just I have image that may or may not back up my opinion.

Ari02 Quueena Tuesday, July 11, 2017

Please read this and pass this to others. Sorry if I upset you in anyway. My first reaction to the dread situation was this: 'Hold on... your telling me people are getting upset off over a freaking hair style!?! I am a black female and I am not even upset about this! I have no problems with idols wearing this type of style! This is so ridiculous... Seriously... apparently everything is appropriation... Goodness gracious....no idol can be happy without someone/something ruining everything...*sighs* How come no one is thinking about the idols feeling's? I just want to know! Are you gonna start giving Kai death threats? Huh? This makes me sick!! How the heck can you say you love an idol/group if you are so quick to turn on them...I think it's so funny...how people call themselves real fans..I know every human being has the right to state and say their opinion but sometimes your opinion can hurt someone badly! People who always attack without thinking disgust me...how can you not think about an idols opinion/feelings!! How can you say you love an idol/group if you are so quick to hurt them... Please know you are not the only human being with feelings! Please..' Thats what I thought at first. I was angry but then I realized that i should try to understand and relate to why people are upset about this. Because everyone has the right to get angry. Sorry if I did offend anyone I really wasn't trying too. So I humbly apologize if I did. 🤗 I get you are trying to protect your feelings as a person of color but attacking someone because they did something you didn't like isn't going to change a thing. I get that you don't like it when people Wear black hair styles I get it, but you don't have to go and attack the other person just because they did something you don't like. (sorry for saying it twice 😂 just wanted to make a point)  attacking someone head on isn't​ going to make them listen it's only going to make them mad. And when they get mad please don't get angry at there response because every human being has the right to state/say their personal opinion. I understand That you care for the rights as a person of color. But it's not going to change a thing. If you want them to listen to you try to show your pros and your cons of why people shouldn't wear black hair styles. Even if They dont like it Just hope that they understand your opinion. Remember you have to respect their​ opinion even if you don't like it because they are also a human being. And I know Kai and many others of different races appreciate black culture. So I don't understand why everyone is so angry but I can't get mad because everyone has the right to say their personal opinion. And I am not saying you all are to blame cause your not. And like I said before it's not your fault for having a certain opinion. So please understand that​ you are not the only human being that has feelings. And I am not saying that you are trying to hurt them on purpose, I am just saying that you have to think of the idol/others personal feelings. I am also not saying you are the only one cause there's so many people who have hurt others (probably not meaning​ to hurt them)  with the 'i don't like idols wearing dreads or I dont mind idols wearing dreads'. For me I have no problems with Kai or any other race wearing a certain hair styles. To me Its like saying you can't like this certain type of culture without someone saying it's culture appropriation... 😊 sorry if it didn't make much sense and the spelling errors...I mean I am only 12 after all 😂

Quueena Ari02 Tuesday, July 11, 2017

I have sent you a friend request so we can personally talk! Please rest assured that you did not anger nor offend be in anyway. Personally i enjoy having debates with people.

Ari02 Quueena Tuesday, July 11, 2017

Thank you!

istari Tuesday, June 27, 2017

I'm sorry but I don't get what's wrong with him wearing dreadlocks. Other races do it as well so I don't get why everyone is criticizing him. To be honest, I've always loved dreadlocks even though I'm not African or don't wear them myself. I understand some people might not like wearing them but what does that have to do with Jackson wearing dreadlocks suddenly becoming a cultural appropriation? Cultural appropriation is when you take something out of a different culture and treat it like its your own. Jackson didn't do that. He never went round acting like wearing dreadlocks was something new or was 'his idea'. He wore it for a commercial so I don't get why people are saying it like that at all...

Sunysuny Monday, June 26, 2017



 More power to Jackson. The cultural appropriation argument is ridiculous. It's another way of diving people in a world that is more interconnected with each new day.  This is coming from a native born Jamaican raised in the  USA who is multicultural (like practically everyone in the Caribbean), multiracial (African, caucasian via Scotland, Ireland and England, East Indian, Arawak ( a.k.a. West Indians) and Chinese. Caribbeans in general could care less about appropriations. Jamaicans in particular consider it a win-win situation when reggae and dancehall (it's a genre) music and culture spread around the world. We don't own dread locks. We made it fashionable! We invented reggae music and made it popular so you hear it adapted all over the world. E.g., the lyrics "boomshakalak" in Bigbang's song Fantastic Baby is from several reggae songs from early as the 1960s. My only regret is that Jackson did not add longer Bob Marley extensions, filmed at a tropical beach, dipped his locks back into the water and flip it forward like a Sout II Soul "Back to Life" music video. Big Up Wang Jackson!!! 🙌🙌🏻🙌🏽🙌🏾🙌🏿

AshleyDaUnicorn Friday, June 16, 2017

I understand where Jackson is coming from. We all know Jackson would not intentionally appropriate one's culture, but instead, enjoys it and genuinely wants to learn more. Maybe it was the way he addressed the situation or was ignorant of why it was such a controversy.

KingKendrick Friday, June 16, 2017

Blacks been borrowing from asians for a long time Wutang clan? please S/SE asians have always been welcoming to black people, see Yasuke the BLACK samurai, yet when asians try and rap and enjoy hip hop these blacks are the first to go racist bunch of hypocrites man, go and watch any rap battle with an asian in it, asians never go and play racist but blacks and whites do, Blacks are just as racist as white people when it comes to asians.KungFu Kenny anyone? if Jackie Chan had a alter ego named Watermelon Jones or Fried Chicken Jonson everyone would lose their shit.

mineback Thursday, June 15, 2017

Jackson is a racist MF. This isn't the first time he's disrespecting black culture, and it won't be the last. google it by yourself "Jackson Blackface"

KingKendrick mineback Friday, June 16, 2017

'Kung Fu Kenny' Is Just The Latest Example Of Hip-Hop's Fascination With Martial Arts Kungfu Kenny? Kendrick Lamar is racist as shit, if Jackie Chan had an alter Ego named Fried Chicken Demarcus or Watermelon Jones everyone would lose their shit, stfu blacks wanting to feel special again, S/SE asians have never enslaved black people and in fact have welcomed them with open arms, see Yasuke the black samurai stfu blacks been "borrowing" from asians for a while yet they the first one to ridicule asians who try to rap or dress like them but when its vice versa it's ignored.

Xav12 mineback Sunday, June 18, 2017

Now you being a racist prick right now... He already apologized.. You think they were given a full lesson about race? No..

BTSlt3 mineback Tuesday, June 20, 2017

Nah who the fuck are you to say that bout Jackson? people need to let this go now and stop being racist... this comment just pissed me off...bye.

yeonjungsoul Wednesday, June 14, 2017

"its just a hairstyle" YEAH I wish students who were expelled or the many people who lost their jobs or who were not hired could've said the same thing. Ya'll do not understand the point at all. If ur white or a non black poc and telling black people how to feel and not overreact just shut tf up. When black people wear it, the general public sees them as "ghetto" and r looked down upon. But when other races wear it, its a fashion statement or something that makes them look cool or edgy..

robin1 yeonjungsoul Thursday, June 15, 2017

What does that have to do with Jackson?

robin1 yeonjungsoul Thursday, June 15, 2017

Stop trying to put our plight (well I'm half black) out there for consumption. Keep that shit in house and stop projecting your insecurities about hair onto others.

Alastair yeonjungsoul Thursday, June 15, 2017

I don't know why so many people expect others not born, raised and educated in US history to understand the historical hardship of black people in the US. The hairstyle double standard is mainly found in the US, and not in other countries that are a pretty homogenous ethnic group. There is a difference between cultural appropriation and cultural appreciation.You can't expect someone to know everything about everything. That's not fair, especially if they are a part of an ethnic group that heavily benefited from the discrimination of black folk.

teleri yeonjungsoul Thursday, June 15, 2017

What you are describing is a double standard, racism, discrimination. NOT cultural appropriation. IF the person expelling ~sic~ a black girl with dreads has them herself, then THAT'S cultural appropriation ie taking something identified with one culture while ridiculing and demeaning the culture as a whole. These KPop kids ADORE Black culture (US blacks). They slavishly imitate their idols, copy the styles & the music. That is NOT 'cultural appropriation', people. Now those Koreans who love KPop but then turn around to discriminate & otherwise be racist against black people from the US, THAT'S cultural appropriation.

KingKendrick yeonjungsoul Friday, June 16, 2017

Lol is Kendrick Lamar Cultural Appropriating too? Kungfu Kenny? gtfo Wutang Clan? please blacks been borrowing shit from asians for a long time.

KingKendrick teleri Friday, June 16, 2017

'Kung Fu Kenny' Is Just The Latest Example Of Hip-Hop's Fascination With Martial Arts Kungfu Kenny? Kendrick Lamar is racist as shit, if Jackie Chan had an alter Ego named Fried Chicken Demarcus or Watermelon Jones everyone would lose their shit, stfu blacks wanting to feel special again, S/SE asians have never enslaved black people and in fact have welcomed them with open arms, see Yasuke the black samurai stfu blacks been "borrowing" from asians for a while yet they the first one to ridicule asians who try to rap or dress like them but when its vice versa it's ignored.

teleri KingKendrick Friday, June 16, 2017

Is this to me??? Cause you are making no sense if so....

kaice_cream Alastair Friday, June 16, 2017

I agree with this so much. It just isn't fair to them, especially since it's obvious that they don't mean to ridicule anything.

Alastair kaice_cream Friday, June 16, 2017

True, people that have those kinds of expectations must think US history (especially American slavery) is taught world wide, which is not the case. Makes no sense why they think, and end up holding people to standards they won't understand till after the damage is done. It's unfair and unrealistic.

Alastair Tuesday, June 13, 2017

These people just needed something to yell about. It's a fucking hairstyle, not a religious headdress. Get over yourselves. This is getting ridiculous. I'm a Nigerian American that from NY, and I'm getting sick of this nonsense

OakleyShimma Alastair Tuesday, July 11, 2017

It actually is techinically a religious headdress though. There is 2 types of dreadlocks: 1. Religious- Worn by members who practice Rastafarianism 2. Fashionable- Worn by anyon who just wishes to wear it. I dont see the big problem in them wearing it though.

morfeo Tuesday, June 13, 2017

This is completely ridiculous, It´s as if they criticize the korean singers for using english or spanish in their songs.

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