Following the establishment news of his new hip-hop label with musician Cha Cha Malone, Jay Park is looking to perform internationally with artists from both Seoul and Seattle.
Furthermore, Jay Park explained in an interview stating the reason why he decided to scout these rookie artists, "I wanted to give these talented friends a chance to shine on a strong platform. I feel like I've returned to my roots since being able to work together with these members."
The artists expressed their honor and respect toward Jay Park, saying, "It's great to see such a humble side of him, looking after everyone", "He is a musician we can truly look up to and learn a lot from", "He is a diligent star", "His very existence gives us faith", and so on.
Jay Park then added, "I chose the term 'H1GHR' hoping to strive higher; not only to become a better artist, brother, friend or colleague but most importantly a better person," explaining his desires to expand the genre of hip-hop music on a grand, global scale.