On May 22, a photo of BoA was shared on the official Instagram account of SM Audition. The post from "BOA" informed about the 2017 SM Global Audition.
You might have already noticed but there is a slight mistake with the post. SM once again failed to distinguish the upper and lower case letters while spelling BoA's name. (It should be stylized as BoA, not BOA).
The same mistake occurred back in April in the teaser image for BoA's ''Spring Rain''. At the time, BoA openly called out SM Entertainment for the mistake.
Many fans are criticizing SM Entertainment for making the same mistake again and even called it an act of disrespect.
In response to the criticism, SM Entertainment deleted the post and reposted a new one with the proper format of BoA's name.