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Strengths and weaknesses of the Big 3 agencies SM, YG, JYP in 2017

By KpopJoA   Monday, January 30, 2017   201,731   17,126   0



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The birth of K-pop initially began with boy group H.O.T in 1996 and over the years, K-Pop continues to expand with the big 3 agencies SM, YG, and JYP at the forefront.

Media outlet Newsis recently took a look at each of the Big 3 agencies and determined their respective strengths and weaknesses.

Producer Lee Soo Man established SM Entertainment in 1995, followed by Yang Hyun Suk establishing YG Entertainment in 1996, and J.Y. Park establishing JYP Entertainment in 1997.  SM and YG have already celebrated their 20th-anniversaries and JYP will celebrate their 20th anniversary in 2017.  In concordance, Newsis takes a look at the strengths, weaknesses, and opportunities surrounding each agency for 2017.

SM Entertainment in 2017


EXO member Suho's "Curtain" for SM Station will be released next month. Their legendary group Girls' Generation will also celebrate their 10th-anniversary this year.  Meanwhile, TVXQ members Yunho and Changmin will be returning from the military in addition to Super Junior members Eunhyuk, Donghae, and Siwon.


It seems rookie boy group NCT did not meet the agency's high expectations.  Split into subgroups globally, the main purpose was to debut in teams based on the members' locations, however, there is much work to be done here.


There are high expectations for Red Velvet as they will be in competition with TWICE, following the similar concept and coordination of f(x).  Red Velvet will be releasing their new song "Rookie" on February 1.

YG Entertainment in 2017


Commemorating Sechskies' 20th-anniversary this year, YG is indeed receiving much support from the group.  With Big Bang member T.O.P entering the military this year, it seems Sechskies' activities may somewhat cover up the huge gap left by Big Bang.  


YG's weakness appears to be the absence of their franchise groups.  It looks to be a tough call for YG with Big Bang members going off to the army and 2NE1 recently disbanding.


This could be the right chance for fellow junior groups to shine.  With senior group Big Bang just releasing their first album after eight long years, it's time to see more releases from young groups like WINNER, iKON, and Black Pink.

JYP Entertainment in 2017


JYP will be holding their 20th-anniversary this year, with girl group TWICE taking the spotlight.  


Though TWICE has quickly moved to the top of female idol groups, it is unfortunate news for Wonder Girls to have disbanded at the same time.  With former members Yeeun and Sunmi taking leave, boy group 2PM will be having their last concert in February or March as they say their farewells to fans upon entering the military.  'miss A' also needs to step up their game in order to lead TWICE.


In order to fill in the missing gap of 2PM, GOT7 is to be the main focus for now.  Although the group hasn't shown an explosive amount of response like EXO or BTS, they are gradually gaining popularity with each release.  JYP's band DAY6 is also planning to release a new song every month, as JYP looks to have a very solid 2017 with TWICE also in the mix.

What are your thoughts for 2017 and the Big 3?

SEE ALSO: [INTERVIEW] HA:TFELT On Her Comeback, Music Videos, Germany, and More!

  1. H.O.T
  2. Sechskies
  3. 2NE1
  4. Big Bang
  5. Suho
  6. Girls' Generation
  7. Super Junior
  8. TVXQ
  9. Wonder Girls
  10. WINNER
  11. Red Velvet
  12. iKON
  13. TWICE
  14. NCT
  15. Black Pink

krmmei Wednesday, February 1, 2017

Just waiting for YG's 2018 flop to hell. You know BP ain't gonna be enough to carry YG while Big Bang's away with loser and flopkon.

hanaaa krmmei Tuesday, February 7, 2017

in all of sudden dragging BP , winner and ikon in RV article, just says that how those both three groups are relevant and threat to you. Lmao

krmmei hanaaa Wednesday, February 8, 2017

Sorry, does this look like a RV article? Or are you just blind and don't know how to read.

hanaaa krmmei Wednesday, February 8, 2017

lmao are you blind in English. Does RV is referred to Red Velvet. What i mean is RV is the range of voting because this article refer who will do well and not but still dragging ikon, winner and BP here still mentions both tree groups are relevant. welp

rizkysone Tuesday, January 31, 2017

SM biggest weakness -> maybe 1 or more their idols will leave agency this year >_<

krmmei rizkysone Wednesday, February 1, 2017

Always T.T I wonder who it's gonna be this year.

loveyang Tuesday, January 31, 2017

can't wait for snsd concert

loveyang Tuesday, January 31, 2017

can't wait for snsd 10 year comeback

Gallifreyan7 loveyang Wednesday, February 1, 2017

After WG and 2NE1 I'm scared for them. what if they disband instead of making a comeback???

SophiiSone Gallifreyan7 Friday, February 3, 2017

Sooyoung unnie says she wants a Daesang for SoShi this year, since it is their 10th birthday. They are surely coming back on the second half of the year, as comfirmed by unnie too! Please look forward to it! 😊

shinyjonginnie Tuesday, January 31, 2017

As a mainly SM stan, I think SM actually has a lot of good 'strength' points. Although, I don't really see NCT as a weakness. SM has to manage the situation better and make them become big. It's a really ambitious project, so SM should have valued the consequences of it. Also as an NCT stan, SM should have organised the group in a better way and release different units at a slower pace, letting members like Mark, Haechan and Taeyong rest. Also, SM is promoting NCT 127 too much and ignoring NCT U.

lilywoo Tuesday, January 31, 2017

Ok sorry but the big 3 are not as big as they were before. Their new groups are not as instantly famous as it used to happen, with the exception of Black Pink and Twice. NCT is almost a flop (comparing to other SM boygroups), and the same goes for poor Winner and Ikon (aka B.I, Bobby & the backvocals). GOT7 used to be more famous, idk what's happening. Small agencies are starting to win the spotlight

borabora_97 lilywoo Tuesday, January 31, 2017

sorry i like bp but also compared to yg standards they flopped. you cant say that about nct then say bp did well

lilywoo borabora_97 Tuesday, January 31, 2017

I don't know much about YG, and when BP debuted all I heard about was BP BP BP BP and it never stopped. Sorry if I was wrong.

lilywoo borabora_97 Tuesday, January 31, 2017

Anyway 2NE1's "I Am The Best" has 170M views and BP's "Boombayah" has 100M views. I don't get your point. BP isn't a flop compared to YG standards

borabora_97 lilywoo Tuesday, January 31, 2017

their international fanbase is no joke, but views hardly matter. their sales were not great in yg's eyes unfortunately

krmmei lilywoo Wednesday, February 1, 2017

Borabora's right, BP is a flop in Korea. Actually, most knetizens hate them. They took rookie awards from ioi when they didn't deserve it :L The only group that has ever gotten big from international fame alone is BTS and that's because they have so many fans, even if only 10% of the fans buy an album each, they still manage to hit like 1m album sales.

Mavane lilywoo Wednesday, February 1, 2017

Well Winner and Ikon both had a stong debut w/ Empty & My type. But it seems like YG doesn't know how to keep the hype going... Anyway it's his chance now to do things right

krmmei Mavane Thursday, February 2, 2017

Literally what happened with NU'EST T.T

lilywoo krmmei Thursday, February 2, 2017

lol Pledis sucks! I auditioned for them and they treated me like trash lol I guess they do the same to their idols

krmmei lilywoo Friday, February 3, 2017

Yeah Pledis sucks with how they treated Afterschool and NU'EST, if they just treated them properly. They would have been at least in the top 5. NU'EST (before TWICE broke it) had the highest number of views on a debut but didn't immediately have another comeback and instead waited a year later when the hype died.

imhongry lilywoo Sunday, February 26, 2017

I don't know how you define a flop, but BP are more than monster rookies. They won 3 awards in Gaon Chart awards. 1. rookie of the year, 2. Artist of the year August and 3. Artist of the year November. They are the first gg to have 1 mil. likes on a single MV, surpassing SNSD, in just 5 months. And they are super popular in Korea too. They are always trending on Naver. So, stay salty. (I won't write all the achivements they got just in 7months, cuz I'm lazy... but there are a LOT)

krmmei imhongry Monday, February 27, 2017

BP is a flop. Period. They won awards but that's because when they were promoting no other girl group was, and girl groups are known to dominate digitally. If you look at PWF and Stay, they did trash in Korea, barely charting. If you look at it at an international fan standpoint, they did not flop at all. But a company needs more than just popularity and YouTube views, YG doesn't make money off of likes and achievements, a determining factor in what a flop is if they have made any money and the answer is no, they have not. Have they had any CF's that had brought in money, Red Velvet and TWICE had at least make-up ads and game ads, what does BLACKPINK have? Even the likes of Cosmic Girls have made more money than them. And in Korea they are not popular at all, GFRIEND easily takes the crown. The current ranking, whether you like it or not, in Korea, because they are a kpop group, is: 1. TWICE, 2. GFRIEND. 3. Red Velvet. 4. BLACKPINK. You need to stop viewing it as a fan of them and instead think of it from a outsiders point of view.

imhongry krmmei Tuesday, February 28, 2017

You have NO idea what you are talking about. Charts? Even after 2 months after realease of PWF they were charted second in Inkigayo. Gaon download chart from 23 february: Still on #32. They have been on the top of charts till now. CFs? They fucking had CFs for St. Scott London, Reebook and Moonshot. They don't have a steady fandom in korea yet. But everytime they show up somewhere they are the talk. And FYI, february's girl group reputation ranking: 1. Twice 2. Blackpink 3. Red Velvet. February's singer brand big data: #5 Blackpink.

imhongry Tuesday, February 28, 2017

And by the way, in November they were competing with Taeyeon and won.

Bugspray Tuesday, January 31, 2017

SM did do something right, they created Shinhwa. Lol. Honestly, the best thing that came out of SM is Shinhwa. They may not have been revolutionary artists and may not be the most popular boyband and may not be the most talented, but they've stuck together til now and are still making relevant music as one unit with all their original lineup.

Uchiha2KJsofea Tuesday, January 31, 2017

My thoughts for 2017 is seventeen having apportunity to hit daebak real soon and own this year along with other big seniors~ For the big3,  im rooting for SM because all the legend group are going to make a comeback but im hoping to listen for another ringa linga from taeyang and more ikon song to release soon 😍😍

Uchiha2KJsofea Tuesday, January 31, 2017


krmmei Uchiha2KJsofea Wednesday, February 1, 2017

As a 17-anti I have to say, 2017 is going to be Seventeen's year T.T 'Low-key' praying that they flop LOL

fxcx09 krmmei Wednesday, February 1, 2017


hiroonakamura Tuesday, January 31, 2017

nice SWO analyses. Would've like a real swoT though - where the T stands for Threats. that's what ocmpanies actually do - not just SWO but SWOT.

judyi Tuesday, January 31, 2017

SM is releasing way way to much. To the point it isn't quality just a bunch of filler songs. Quality wise on pretty much everything its not like it used to be back in 2009-2011. Shinee is left aside even tho that's the most individualistic group they have in their entire roster. They can make it on their own. SNSD is popular but is slowly going down ranks because their solos have not met expectations except Taeyeons but really hers is Top notch because of her skills. ----JYP has problems if he wont retire the kiddie image for GOT7, Twice can milk it for another year. I didn't even know 2pm was starting to go into the army, everyone is flipping out about TOP so others don't really come up.I want to see more songs from GOT7 but as units or projects or something. where is his solos??????---------------YG has a problem that is fixable, to everyone else but himself. He has great artists but no promotions. Blackpink, Winner, Ikon, LET THEM OUT. Even now he is still relying on Big Bang he plans to have Tayeang, GD and even Seungri to have a solo album. GD has been working on another album on the side for as long as he has made MADE. Taeyang always gets a long time to do his. Seungri was told out of nowhere to finish by March. Its never fair to Seungri, even tho TY and GD have the really great albums Seungri always produces amazing songs that get buried under his two teammates. If it wasn't because Seungri has been praised in the last few months YG wouldn't care about him.

snsdtwinkle judyi Tuesday, January 31, 2017

Well back in 2009-2011 they didn't have so many groups. Now they have EXO, Red Vevlet, a bunch of NCT units and they're also releasing solos from their well-established groups. I think it's a good change, they can't stay the same forever

silencingsehun judyi Tuesday, January 31, 2017

in 2009-2011 snsd alone released 5 different albums, f(x) released 3, shinee had 4 and super junior had 4 thats a total of 16 albums for only 4 artists. they also have more artists now than they did back then so no they are not releasing way too much

SNSD_godesses Tuesday, January 31, 2017

This is so on point. Morr specifically at their weaknesses.

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