'2016 MAMA' might have been a giant festival for some fans, but it was barely watched.
According to Nielsen Korea, '2016 MAMA's average ratings were 1.2% for all three parts. The first part had an 1.15% average, the 2nd part had 1.39%, and the 3rd part, surprisingly, even though it was the part with all the biggest awards, had the lowest rating of 1.10%. The show in total averaged 1.2%. Even worse, the 2049 target rating, considered the most important (this is the ratings of those with ages 20-49, aka the main consumer age), remained lower than 1% throughout.
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That's less than half of last year's 3% ratings. There's no way to definitely know why the discrepancy happened, but some are pointing to the lack of YG Entertainment artists at the ceremony, among other reasons.
Why do you think this happened?
Inajessina • Sunday, December 11, 2016
Boring award
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anyeong_anyeong • Thursday, December 8, 2016
Honestly, REAL kpop fans know why... I miss SUNBAE groups. MAMA this year was just like Mcountdown in hongkok. Typical music shows *sigh
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kimhyejin • Thursday, December 8, 2016
Nope it's not because of yg is not there. Honestly mama 2016 is fucked up because they can't even think right. Why didn't they put a bunch of sunbae there? There's no sistar, apink, infinite,snsd,shinee,bap,miss a,f(x),block b and etc. what i really mad is there is no og's there. Tbh i looooove bts and i know that they have put a lot of affort on their perfomance but the stage is sucks. I'm a big fan of bts and mama 2016's stage is the most worst stage for bts.
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young_in • Thursday, December 8, 2016
it's like watched a usuall music program ...the collaborations must add more more and more...i'm still love MAMA 2014, all collaborations artist is amazing and BTS part is awesome .. ^^
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PaOK • Wednesday, December 7, 2016
Even tho Im a YG Stan, I do really some other groups but its simple.... It didnt called my attention, its was like boring. Maybe they didnt promote well or something happen.But the whole MAMA thing wasnt like other years, it lack of something....
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kbmackey • Wednesday, December 7, 2016
While the show was better past shows. This has nothing to do with who wasn't there. China's government is at odds with South Korea's government and there is Hallyu Ban. All things Korean Music and entertainment. That's concerts, dramas, Korean artist on shows etc are banned. They allowed the MAMA. Don't believe me check out China's news feed for yourself .
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xoxo_shawol94 • Tuesday, December 6, 2016
The performance was BORING, i skipped all parts except when BTS came out, and some other artist.... i expected an exciting show but it just dozed me off to sleep. And there were many newbie groups that aren't internationally known yet.. even if they are they are not recognized entirely unlike others, if u know what i mean
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tammyy14 • Tuesday, December 6, 2016
It was so boring this year! Another problem was that none of the official links were working. I watched maybe 40 minutes and just turned it off. Some of the performances were good but overall the whole show wasn't all that great. Personally, I think the attendance of YG artists would've made it much more interesting. YG stan here
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high4this • Monday, December 5, 2016
Feel like it needed some more female performers; Wonder Girls, Ailee, Mamamoo, Exid, Girl's Day, Hyunah, SNSD, apink, BlackPink (all really good live performers). Also it would've been nice if Hyukoh, Bigbang, Psy, Infinite, Shinee were there. Alot of big names bowed out, it was basically a rookie show. Not that they aren't talented, but some lacked stage presence.THis MAMA wasn't bad, i only really enjoyed BTS, nct/got7/monstax collab, Bermuda trio. Exo looked way too exhausted for me to enjoy, i was just concerned someone would faint or throw up like last year (chanyeol).
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eve_shiny • Monday, December 5, 2016
i think the rating became lower bcoz lots of official link unable to be open.. i watched MAMA by using unofficial link posted by other youtube user...
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