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Many fans are worried that B2ST will have to change their namesince Cube Entertainment owns the rights to the group's name, brand, and all the songs. Shinhwa was lucky to have been able to continue using the group name with SM Entertainment's permission, but fans doubt that the same will occur with Cube.
In the midst of this exciting yet worrisome atmosphere, one fan's suggestion is gaining a lot of support among fans!
The top rated comment on an article about B2ST making their own agency: "[B2ST] should be named 'Beauty' from now on. The fandom's name can be B2ST."
So far, it has gotten over 700 likes! It is definitely a creative way to keep the spirit of the original group, since B2ST's fandom name, Beauty, is something the members have cherished and used over the years.
What do you guys think about the alternative name for the group? Do you have any other suggestions for the new name?
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