Cube released announced Hong's return through an official press release on September 2.
The press release goes:
"Hello. This is Cube Entertainment.
We want to relay the news of Cube Entertainment president Hong Seung Sung's return to the company after his brief departure.
President Hong communicated his intent to leave Cube Entertainment this past July 22 via Twitter, but he decided to lend all his strength to the development and growth of the company once again.
As the the founding chairman of Cube Entertainment, Hong brought success to groups such as B2ST and 4minute, and others including BTOB, CLC, and soon-to-debut Pentagon, and managed to establish Cube as one of the flagship labels of the music industry by continuously producing groups full of potential.
We respect the competence and experience of President Hong and firmly believe that he will play various roles in bringing a 'second growth' in Cube's near future.
We will work harder and strive to produce better K-Pop music, Hallyu culture content, and contribute to the overall development of the Hallyu culture."