According to reports by Star News, Kim Jong Kook has recently signed on with a Chinese entertainment label to expand his career overseas. A representative of his current label, Maroo Entertainment stated, "It is not easy to accommodate Kim Jong Kook's schedules because of his immense popularity in China. In order to make his promotions more viable, he has signed on with a Chinese entertainment company. Kim Jong Kook plans to focus on promoting in China from now on." 

Not only that, but Kim Jong Kook from here on plans on releasing several Chinese albums, as well as participating on Chinese variety shows.