Chinese fans boycott J.Estina due to controversy with Song Hye Kyo

Chinese fans have started a boycott against J.Estina due to the jewelry brand's recent controversy involving Song Hye Kyo.

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Song Hye Kyo fans and fans of the hit drama 'Descendants of the Sun' seem to have banded together to make a statement on social media. As in the below images, an online protest has started among Chinese fans, who are stating, "Apologize to Song Hye Kyo," and "Get out of China." 

Chinese netizens also expressed in comments, "J company is not ethical," "They have no consideration for the company's model," and "Let's boycott the brand from China."

As previously reported, Song Hye Kyo and J.Estina have been involved in a legal battle due to the brand's use of her image in advertisements. Though J.Estina reps claimed they had the right because of a contract with 'Descendants of the Sun', drama reps have come forward to state the brand should have made separate arrangements with Song Hye Kyo in order to use her image. 

J.Estina already made a final public statement, but it looks like there's still backlash to be dealt with. What are your thoughts on the situation?