On March 24, creators of 'Descendants of the Sun' announced their plans to take legal action against those who violate copyright policy. 

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The company NEW stated, "Following the popularity of the drama, businesses and private parties have been violating the actors' portrait rights and the copyright policy. We will strongly respond to those who illegally use 'Descendants of the Sun' without prior consent for their own business, group, personal advertisement, promotion, etc."

NEW added, "The drama 'Descendants of the Sun' was created by the hard effort of its creators. Copyright is one of the most crucial rights that must be protected. We are going to try our best to prevent further violation of copyright and are in the process of gathering illegally used content. Please give us attention and support. Thank you."

The immense popularity of the drama seems to have its downsides!