The brand's new campaign featuring the actress is meant to stress Park Bo Young's sweet and winsome image, and is distributed in a two-part series. Muhak initiated this new campaign using the actress's image in order to boost familiarity of its brand for their targeted demographic.
A Muhak rep stated, "We are anticipating that this new campaign consisting of commercials, posters, and more, will really demonstrate 'GoodDay's synergy. We will continue to introduce a diverse set of campaigns featuring Park Bo Young in order to get closer to our consumers."
Looks like Muhak made the wise move in selecting Park Bo Young--it's hard not to fall for that aegyo!