YG Entertainment, famous for diversifying their business into the most random of sectors, introduced their new cosmetics brand, called 'moonshot,' and the brand's models for 2016.
The models are artists from under YG's very own roof, the lovely Dara who never seems to age, and the charismatic G-Dragon, who can adapt himself like a chameleon to any given brand! The two artists were selected in order to amplify and solidify their domestic and international marketing strategy.
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'moonshot's flagship store was constructed in Samcheong-dong, and more locations will pop up in the Myeongdong shopping district, a Lotte Department store, and other key areas
With G-Dragon and Dara as the models, who both hold great sway over in China, the brand is predicting that it will do well in the Chinese market.
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