Park Shin Hye, who is active as a model for Visa, has become the face of Visa Korea's latest campaign called 'Not a Tourist'! 
This cool campaign is meant to stress not the 'touristy' areas of Korea but rather, let the more stowed away, hidden corners of Korea shine forth. In promotional images for the campaign, Park Shin Hye can be seen acquainting herself with Bukchon's Hanok Village, enjoying tteobokki at a traditional Korean market, and winding down with a cup of coffee.
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Visa's 'Not a Tourist' campaign will expand to various other Asian such as China, Japan, Taiwan, Indonesia, and Thailand; perhaps you will get to see Park Shin Hye on a billboard somewhere soon!
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