EXO continues to prove their power and popularity as their fans flock to purchase goods related to EXO as well as donate to charity.
In the Arirang Issue clip above, the news anchors discuss how EXO fans are redefining fandom love for idols.
Denny Hong shares that EXO fans have a tendency to flock to anything related to their idols. When Kai quoted a book during EXO's 'SBS Gayo Daejun' award acceptance speech saying, "They say, 'Someone's life can be another person's landscape.' We hope to show our EXO fans greater sides of ourselves in the future," EXO fans looked up the book 'Traveler's Read' and bought it for themselves. The book was sold out quickly after Kai's speech was broadcast.
The head of the bookstore 'Book Nomad' Yoon Dong Hui commented in shock, "I don't think there has ever been a case where a book has become a best-seller because of an awards acceptance speech."
In addition to 'Traveler's Read', EXO fans are known to purchase any book that the EXO members are seen reading. Fans also like to visit places and brands that the idols promote. Karaoke place 'Su Noraebang' became a popular tourist attraction after EXO filmed at this location last year. Skincare brand 'Nature Republic' also saw a rise in sales after hiring EXO as their advertising models.
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In the Arirang Issue clip above, the news anchors discuss how EXO fans are redefining fandom love for idols.
Denny Hong shares that EXO fans have a tendency to flock to anything related to their idols. When Kai quoted a book during EXO's 'SBS Gayo Daejun' award acceptance speech saying, "They say, 'Someone's life can be another person's landscape.' We hope to show our EXO fans greater sides of ourselves in the future," EXO fans looked up the book 'Traveler's Read' and bought it for themselves. The book was sold out quickly after Kai's speech was broadcast.
The head of the bookstore 'Book Nomad' Yoon Dong Hui commented in shock, "I don't think there has ever been a case where a book has become a best-seller because of an awards acceptance speech."
In addition to 'Traveler's Read', EXO fans are known to purchase any book that the EXO members are seen reading. Fans also like to visit places and brands that the idols promote. Karaoke place 'Su Noraebang' became a popular tourist attraction after EXO filmed at this location last year. Skincare brand 'Nature Republic' also saw a rise in sales after hiring EXO as their advertising models.
EXO-L have also supported their favorite idols via charity and good deeds. One EXO fan in the clip above mentions that there's a place where fans can donate in their favorite EXO member's name. EXO's Chanyeol's mother shares that Chinese fans even planted 2,500 trees to create a forest in an arid area of China for Chanyeol's birthday.
Check out other ways EXO-L support their favorite idols in the clip above!
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