This particular MOU was signed to diversify Korean soccer and the Hallyu wave through the exchange between sports and the entertainment industry. With the MOU, the two organizations are to anticipate various collaborative projects that should benefit both parties.
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At the signing ceremony, SM's CEO Kim Young Min stated, "In order to create a big event in Korea, such as the Super Bowl, that people all over the world can watch, we join Korean soccer and entertainment and will try our best to create content that can grab the attention of the people even beyond Asia."
Meanwhile, to commemorate the signing of the MOU, CEO Kim Young Min, EXO's Kai, and Xiumin were handed national soccer team uniforms. In addition, Kai, Xiumin, and soccer fan SHINee's Minho, were also presented honorary employee IDs.
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