Lee Jong Suk recently became the new face of soft ice cream brand 'Milk Cow' and wrapped up one CF shoot at a studio.

For this photoshoot, he showed a refreshing and sweet look with a bright smile, giving a preview of the calming summer months to come when ice cream becomes the perfect snack to cool you down! �Although he got to the studio in an exhausted state after filming for his drama all night long, he engaged himself in the shoot like a professional, earning compliments from the staff for creating a light atmosphere with his charming grin.

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One rep said, "Because Lee Jong Suk has an innocent image like milk, he gives off a clean and lovable vibe that everyone believes best matches what we were looking for in a model for 'Milk Cow'."