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BALJUNSO responds to concerns involving SM Entertainment's investment

By starsung   Thursday, February 27, 2014   16,134   578   26



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Following the surprising news of SM Entertainment investing in company BALJUNSO to launch a subsidiary indie label, BALJUNSO responded to the concerns that cooperating with such a large entertainment company may diminish the unique color of the Korean indie scene.

SEE ALSO: SM Entertainment invests in indie label BALJUNSO to help spread non-mainstream music

BALJUNSO CEO Kang Byung Yong stated on the 26th, "We will maintain the color of the indie scene and through the support, we will create an environment in which the indie musicians will be able to promote more actively."

"We are aware of the concerns that some people may have... We will focus more on concerts rather than broadcasts. The color of the indie scene will not fade."

"It is true that a substantial number of indie musicians are pursuing music under poor conditions... We will create a system which will make it easier for them to produce and promote their albums. We will create an environment in which the indie musicians will be able to focus on their music according to their effort."

SM Entertainment and BALJUNSO will hold the 'BALJUNSO WORLD WIDE PROMOTION' event which will begin in Hongdae on March 8 at 4 PM KST and features performances by seven groups including band HLIN, up and coming hip hop crew Play the Siren, Love and Peace, and 015B's Jang Ho Il project band. The event will also be streamed live on SMTOWN's YouTube channel, Genie, and USTREAM.

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309kimtaeyeon Friday, February 28, 2014

its Business guys. It's how a world of business works. ;

beashineeshawol Thursday, February 27, 2014

SM is clearly trying to shake things up. They know idols can't run the industry forever. Hey I'm not complaining. Seeign the same thing over and over as "mainstream"can get a little tiring. Woollim is still doing their thing despite everyone crying wolf last year. Now there are even inter-agency collaborations (well technically they're all under the same umbrella). Maybe it's just me but I've been waiting for such things for a long time. We'll see where this goes. I'm glad indie music can get a little more exposure even. People can be pessimistic about the situation all they want but it's not going to change the fact that what's done is done. ;

babyblackjack Thursday, February 27, 2014

I can't wait to see how this'll turn out. I love the indie under Baljunso.

coloryoursoul Thursday, February 27, 2014

All I can say that if SM invests into something they expect getting even more back, so those indie acts that won't succeed in Busker Busker style will be probably ousted quickly from the label.

catchastar Thursday, February 27, 2014

Indie music is made independently by oneself or through a very small and independent company or label. Indie music is produced with a low budget and indie artists supposedly care more about the music they make than how much money they'll be making. Indie artists like small scenes so I understand Baljunso's choice in promoting their indie artists through concerts rather than broadcasts. But ;I am not too sure how Baljunso will still be considered indie if they're working with SM now since SM is a major label with LOTS of money. Maybe the company really just wants to give the indie artists better resources and a better environment by joining forces with SM but we can't deny the high possibility of this being less about the artists and more about the business men and money. ;

calatheas Thursday, February 27, 2014

lol Wait for the news when the 1st band or artist debut under's business, it's good for the indie artists but don't let it sound like some charity-project. SM would never give their money away and gain nothing from it. Would like to know what deal they made. Everything is about money, thats okay; but don't come with 'they only want to help'-crap.

sistarjjang Thursday, February 27, 2014

it's a good opportunity for indie artists.

i'm sure people here will only see SM's name when they read that article and will bash right away but you have to undertsand that indie artists really work in poor conditions so if this investment allows them to access to better conditions in the music industry then it's a good thing indeed.

lhhykssedsrkyzh Thursday, February 27, 2014

How can i send tips? Please someone tell me :(

eeddee Thursday, February 27, 2014

Well above that Popular articles thing on the left side is Got A Hot Tip? just click that.

Pennyhofs Thursday, February 27, 2014

don't call yourself indie if you don't know what that means.

Pennyhofs Thursday, February 27, 2014

indie is not a genre people should know that.

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