Heartthrob actor Song Joong Ki has been appointed the endorsement model of 'enNature's line of ham!
Yes, ham seems like a pretty random product to be endorsing, but the actor manages to captivate viewers anyways, using his charms to suddenly trigger cravings for ham!
'Lotte Food', the company behind the 'enNature' brand, revealed that's exactly why they chose the actor as their new model, for they believed he would effectively convey their ham's slogan of 'tasty in a healthy way'.
Check out the CF and bonus footage below!
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