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Fix the Video: f(x)'s 'Rum Pum Pum Pum'

By contagion   Saturday, July 27, 2013   84,983   818   234



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f(x)'s "Rum Pum Pum Pum" is a fantastic song, but the video looks... well, pretty much like every other f(x) video. While the vertically rotating shots toward the end are cool and different, the MV is basically exactly what you expect an f(x) video to look like- f(x) wearing crazy clothes and dancing on sets. Yawn. But I think it can be fixed.

How would I fix the video? I propose a drama MV- and if you're squeamish about going to the dentist, you might want to stop reading now. Also, since my version of this video needs a male actor and since SM Entertainment likes to keep their casting in the family, I'm arbitrarily casting SHINee's Key as the guy in this video. Why? Because this is my video and I cast who I want, that's why. Also because he's good at making dramatic faces.

My Version

Our video starts with poor Key making his way into the dentist's office to get his wisdom teeth pulled. He looks glum, the outside of the building looks dull and grey, the inside of the building is dreary- basically the entire walk up to the office door is dark and depressing in the most boring way. This is clearly going to be a dull, boring, uncomfortable visit. But wait! Key opens the office door to find himself in a bright office with funky, brightly-colored decorations. Maybe this appointment won't be so bad after all? That's what Key assumes until the verse starts and Krystal the receptionist pops up from behind the counter with a knowing smirk on her face. Key looks terrified- and with good reason. A short flashback sequence shows us that Key once stood Krystal up for a date, and Krystal looks like she's got revenge on the brain.

SEE ALSO: f(x) finally make their comeback with "Rum Pum Pum Pum" MV!

As we get to the beginning of Sulli's "attention boys!" rap, Krystal sneaks into the back of the office to announce Key's arrival. The sharply-dressed staff in their snazzy medical masks and gloves all turn to look to the beat of Amber's "Pa rum pum pum pum", wide-eyed in surprise and ready for action. Krystal turns to Sulli to whisper something in her ear, and the office gossip spreads as the round builds into the chorus.

At the beginning of the chorus, Sulli walks out to the lobby, calling Key back to the office with a smile. Poor Key looks even more terrified as he recalls dumping Sulli on her birthday, leaving her standing there looking sad with a plate of birthday cake in her hands while the party went on around her. Sulli's not sad today, though- she walks him back to the chair with a wicked smile on her face, making way for dental hygienist Luna to enter as the verse begins. 

Luna smiles and talks animatedly while laying out the tools for Key's wisdom tooth extraction. Key now looks completely fear-stricken as he has a flashback to a date with Luna. He remembers giving her a big bouquet of flowers and then walking arm in arm with her down a moonlit street. Everything looks happy and wonderful until Amber's rap starts- suddenly, a very angry Amber storms into the scene, leading us to realize that Key is actually secretly two-timing Amber and Luna! The girls both start yelling at Key and shoving him around and the flashback ends with Luna throwing her flowers at him and both girls stomping off in opposite directions, leaving Key all by himself in a flurry of flower petals.

You crossed the wrong girl group, Key.

Back in the office, Key nearly jumps out of his seat when dentist Victoria shows up, a look of wide-eyed excitement on her face. We flashback to see her reclining on her couch, smiling as she texts "I love you!!!" to Key. She sighs happily as she waits for his reply. When it comes, however, it simply says... 

"we should break up :(

If looks could kill, Victoria's phone would combust on the spot. 

Krystal and Sulli appear in the entrance to the office, watching in amusement as Luna and Amber hold Key down and Victoria doses him with laughing gas. From his perspective, we see blurry, slow-motion shots of the girls of f(x) coming at him with various dental tools, dream-sequence dance shots, and more flashback scenes of Key wronging the girls of f(x).

After Key's surgery, we see him lumber towards the door, looking worn out, while the girls of f(x) walk behind him looking vindicated. When he reaches the office door, he turns for one last look- Krystal winks and motions that he should smile. He gives a weak, closed-lipped smile before turning and walking out the door. As it shuts behind him and stands in the dull, grey hallway, we see a close up of Key's face, which pans down his arm and to his hand- he's carrying a jar full of all of his own teeth. The shot freezes, the credits fade in.

Poor, sad, toothless Key.

The End.

So, allkpop readers, how would you fix "Rum Pum Pum Pum"? Be sure to tell us in the comments below!

  1. f(x)
  2. fix the video
  3. Rum Pum Pum Pum

mizukisan Thursday, August 1, 2013

fx is also declining. good kpop is coming to an end

vixx_nation Monday, July 29, 2013

LOL allkpop is so weird sometimes... love the idea though

orangetiedyedstar Monday, July 29, 2013

The teaser for the comeback was quite misleading. Thought it'd be soft and vintage feel. Almost like what SM did with EXO with 'What Is ;Love'. That was great.

purplematoki Sunday, July 28, 2013

I kinda find the ending a little harsh especially for Key. It's a little to much for me but i do like your changes very much. ;

fifah_sal Sunday, July 28, 2013

Its true that the mv is kinda boring but i can cope.... Its just that its how they want it to be...

donghaesha8692 Sunday, July 28, 2013

And now I really hope that SM will release MV with this version. SM needs people like you, Contagion! I can imagine it. I read each of your sentence while imagining the MV!

z_eternity88 Sunday, July 28, 2013

I don't see the relation between the scenario and the song. It don't think this scenario will make a better MV >.< I prefer the ordinary lit room one.

nyugyu Sunday, July 28, 2013

Is this really worth putting an article up?

brinkofluminescence Sunday, July 28, 2013

something funny and quirky would have worked. I don't mind some shots of the dance and the girls performing, but SM needs to step up their game. They're relying too much on their standard formula and fans are noticing that

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