The end of an era, Lotte Liquor releases final CF featuring Lee Hyori

Lotte Liquor recently released the last CF for its soju brand that will feature long-running endorsement model Lee Hyori.

Lee Hyori became the endorsement model for Lotte Liquor back in 2007 and has served as the representative soju model of 'Like the First Time' soju for the past five years.�Lotte Liquor commented,�"We decided that the soju advertisement needs a new image, thus we chose not to renew a contract with [Lee Hyori]." The company has since revealed that the trio of� KARA's Hara, 4minute's HyunA, and SISTAR's Hyorin will replace the diva.

The promo shows Hyori thanking everyone for her time as an endorsement model interwoven with clips from some of the best moments of past CFs. In particular, it features her classic 'Chum-Churum / Like the First Time' hip dance.

The CF also includes a caption revealing the date of the new models' first CF, which is December 1st.


Check out the fun CF below Lotte Liquor.



Anyone else already missing Hyori?

Tip: faryin