Innisfree is a brand under South Korea's largest cosmetic company Amore Pacific (including Laneige and Etude). A lot of Korean female celebrities dream to one day become a model for Amore, and this honor has been bestowed upon SNSD / Girls' Generation member Yoona. Because of her pure clean image, pretty looks, and nice personality she was a perfect candidate to be a model for Amore / Innisfree. She will be showcased on commercials, magazines, and posters at various department stores in Korea. Innisfree recently released a video featuring Yoona on Jeju island where they were on set to film a CF and photo shoot, check it out below: cr: protonic9