SEE ALSO: [OP-ED] What makes a music video?
The song is the 2nd release from an ongoing project by the creative sub-label within YG Entertainment, HIGHGRND. The project is called 'PLAYGRND', aiming to bring together creatives from all different fields like music, art, film, and more, so they can hang out, have fun, and produce cool things!
The collaboration between The Solutions, who is under HIGHGRND, and Kei came about due to the fact that "an employee of HIGHGRND is actually a pretty huge Lovelinus." Epik High's Tablo, the head of HIGHGRND, poked fun at this on his Twitter recently, commenting on if it was really necessary to mention such a statement.
Anyway, watch the MV above!