A rep from the Ministry of National Defense stated on August 1, "We will actively promote our new anti-smoking campaign after appointing Lovelyz as our official spokesmodels."
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Lovelyz plan to take part in a 2017 calendar photo shoot that will be used in the living quarters of the ROK Army bases, host a talk show with the soldiers who successfully quit smoking, act as personal counselors to the soldiers enlisted at a Nonsan training facility, and visit the unit with the highest number of soldiers that quit smoking at the end of the year to put on a congratulatory performance.
This new campaign is a part of the Ministry's efforts to lower the percentage of smokers among soldiers to 30% by 2020. The funds for this campaign is said to be provided by the Ministry of Health and Welfare.