The Center stated that the amount Song Joong Ki reaps from all his endorsement deals in China equals 2.8 billion KRW (~$2.46 million USD), based on a six-month period. The Center attributed Song Joong Ki's huge success in China to 'Descendants of the Sun,' saying, "Song Joong Ki, who is all the rage now in Asia thanks to 'Descendants of the Sun,' is rising in value. In China, the price for his endorsements skyrocketed. In half a year, he makes 16 million Yuan, which is higher than what Lee Min Ho and Kim Soo Hyun makes combined. Currently, around 10 advertising agencies are sending him various offers."
Song Joong Ki's agency Blossom Entertainment informed Sports Chosun, "There are many articles making a guesswork on Song Joong Ki's pay but we can't give you the exact amount. But it is true that he is receiving many offers from global brands both domestically and internationally."